website
Taylor's Barbershop
Working with Richmond-based barbershop to share their barbershop culture and platform to schedule appointments online
Project Details
01. About this Project
Taylor’s Barbershop is a franchised establishment based in Richmond, Virginia. The founder of this barbershop has a legacy of cutting hair in his family, and founded the barbershop in 2009. The founder expressed wanting to create a culture of diversity and luxury in the barbershop space. We transformed that idea into the digital space.
02. Opportunity
This opportunity has been developing for some time. Our team worked with the client on their first website that listed their services and pricing but didn’t allow for scheduling appointments or purchasing products. After optimizing the business operations, it was time to bring some automation into the workflow by delivering a new website with e-commerce capabilities.
03. Insights
The team at Taylor’s Barbershop has been growing quickly. We knew it would be important for our client to be able to update team, service and product information on the go. With managing several schedules, there is a great opportunity to make sure customers are able to read reviews and make appointments easily.
04. Solution
This website was built on the Squarespace platform, allowing for easy management of products, shipping and payment tools. We designed our website using Sketch, and then developed our custom pages using the e-commerce platform.
CREATING THE BARBERSHOP CULTURE THROUGH LIFESTYLE PHOTOGRAPHY
Photography, messaging, and iconography was used to develop the brand identity and feel of a hair cut experience at Taylors. The imagery is black and white, and the brand colors are black, white, and brown. This combination of images and colors creates a clean, timeless and minimal design that allows the lifestyle of the barbershop imagery to make you feel at home in the space.
SIMPLE LAYOUT , EASY MANAGEMENT
This website has about 6 pages that are built using a component system. The Squarespace platform is very simple and allows our client to run their store at a small-scale, confidently. One of our client’s concerns was: will I be able to change the content with my team? Our team was able to create simple templates and an instruction manual to operate the website filled with screenshots and details. A simple layout with minimal design gives a brand the space to grow as it matures and begins to understand the details that it wants to incorporate into its identity.
INCREASE SALES WITH APPOINTMENT SCHEDULING INTEGRATION
Adding appointment scheduling to this barbershop's platform has allowed them to increase their bookings online. By having access to the Barbershop's appointment calendar & image gallery, a potential client can have a user experience that includes scheduling their grooming starting from the home page. If you're new to the area, check out the home page and find out what past clients are saying. The convenience of appointment notifications for your hair cut on Friday's @ 3pm are now seamless @ Taylor's Barbershop.
E-COMMERCE SHOP FEATURING POMADES & BEARD BUTTERS FOR MENS GROOMING
Along with scheduling your appointment, a client can now go to Taylor's new platform to order their favorite grooming products. This product line that is sourced nationally, is also used in the barbershop. Products include oils, beard butters, and an assortment of pomades to get your finished look while on-the-go.
Credits
Website Design
SVNCRWNS
Photography
Taylor's Barbershop
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