Mockups save time
Although this website was not initially designed and developed by our team, we used the same approach as if we were starting with the client from scratch. Before making any changes on the live website, we took screenshots of the entire site, and started working our mockups in Sketch. After three rounds of design and getting our finalized mockup to move forward, we then made changes to the website. The client was impressed with this approach because her biggest fear was her vision not being executedly completely. We made sure she felt comfortable and at ease as we showed her how the new site would look and feel before the changes were committed to her site’s CMS.
There's always more
Our first point of entry was tackling the consistent user experience. We made sure the brand colors, use of language, icon style and animations were all consistent from page to page.
Often small businesses, thats all businesses that have less than 100 employees and less than $7.5 million in annual sales, take the shortcut with marketing and branding. Most times, the resources are delegated to operating + managing the enterprise. With that said, it’s easy to tackle marketing issues when you have a marketing team giving the best recommendations, and executing on converting your potential clients to absolute clients. Believe it or not, marketing drives more commerce, no matter what size you are, so invest in your business like you’re the best in your industry.